Apex BI Rolls Out Strategic Growth Plans with Appointment of Chief Sales & Marketing Officer

Apex BI – a leading provider of technology expense management (TEM) software, has announced the appointment of Brett Thomas to the role of Chief Sales and Marketing Officer.

Apex BI’s TEM solutions deliver enhanced management and optimisation of Mobile, Fixed Line and IT expenditure. Further to this, Apex BI has developed niche billing and analytics software solutions that supplement and underpin the offerings of several providers in the ICT and IoT arenas.

Apex BI MD, Neil Buckley, confirms the company’s commitment to the pursuit of its strategic and financial objectives amidst exceptionally challenging market conditions. “The creation of this new position is a considered step towards driving our growth initiatives forward. We have appointed Brett Thomas – a well-known 20 year plus ICT veteran with global experience in both communications and digital market segments. Brett will play a pivotal role in the execution of our strategy and will be focused on managing and driving sales, establishing key partnerships, and expanding our geographic representation into new territories,” he says.

Buckley adds this appointment comes on the back of an unprecedented year characterised by sound financial management practices, a loyal customer base and business agility.  “All of the foregoing has enabled us to continue, on track, to drive our aspirational business objectives,” adds Buckley.

“Brett not only brings a wealth of experience to our company, he also embodies innovative thinking and strategic skills – both of which are inherent characteristics of the Apex BI culture,” says Buckley.

“I am excited to join a team where dynamic strategy and sales agility are indelibly etched into the culture,” says Brett Thomas.  He adds that Apex BI is ramping up programmes aimed at signing new dealers and sales agents, both locally and internationally.  “These initiatives will augment our current highly motivated network. We are focused on further strengthening our position as a leader in technology expense management and widen our net to meet the rising global need for automated, accurate forecasting and reporting on costs,” says Thomas. 

Buckley confirms the appointment is effective from the 1st of November.